(Bloomberg) -- The Super Bowl is sending hotel prices in Miami through the roof.
The game, scheduled for Feb. 2 at Hard Rock Stadium in Miami Gardens, is adding to the demand in what is always a peak month in South Florida.
The average daily rate for Super Bowl weekend could jump as high as $540, according to projections from lodging data provider STR. That compares with $313 in Atlanta last year and $354 in Minneapolis in 2018. Room rates averaged $331 in 2010, the last time the Super Bowl was in Miami, though that game was held in the wake of a recession.
With the Super Bowl about two months away, some luxury hotels in South Beach are asking more than $3,000 a night, according to Google Travel. Rates at less luxurious hotels are approaching $1,000.
“In February, you already have to be ready to spend serious money to get a hotel room in Miami,” said Blake Reiter, director of custom forecasts at STR. “Add the Super Bowl and it becomes that much more of a hot ticket.”
To contact the reporter on this story: Patrick Clark in New York at pclark55@bloomberg.net
To contact the editors responsible for this story: Craig Giammona at cgiammona@bloomberg.net, Christine Maurus
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