SpiceJet Tops IndiGo Again in Flight Occupancy
SpiceJet beat its bigger rival IndiGo in flight occupancy for the second month in July. Among Indian carriers, SpiceJet had the highest flight occupancy of 79.4 per cent in July, according to data released by the Directorate General of Civil Aviation (DGCA).
During the month, IndiGo's flight occupancy fell to 67 per cent from 79.1 per cent in June. SpiceJet had also topped IndiGo in flight occupancy in June, with load factor at 81.4 per cent.
SpiceJet has been one of the most aggressive carriers in offering discount schemes. SpiceJet started the fare-war in January with up to 50 per cent discounted fares which was followed up all other airlines including the national carrier Air India. Since then SpiceJet has launched move than a dozen discount sales schemes.
Sanjiv Kapoor, chief operating officer of SpiceJet, said, "Our increase in loads and share is the result of our new network, improved branding and product, and most importantly, our dynamic pricing and revenue management approach where we believe flying empty seats, which is the ultimate perishable commodity, is a waste especially for budget airlines," said.
However, in terms of number of passengers carried, IndiGo remains the biggest domestic carrier. In July, IndiGo carried 16 lakh passengers as compared to 10.92 lakh for SpiceJet. This gives IndiGo a market share of 30.7 per cent as compared to 20.9 per cent for SpiceJet. This makes SpiceJet the second biggest domestic carrier in terms of market share. Jet Airways was placed third with a combined market share (along with Jet Lite) of 19.6 per cent. (With Agency Inputs)
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