Soundarya Rajinikanth Joins Eros International
Director and producer Soundarya A Rajinikanth has joined film production and distribution company Eros International. Ms Soundarya, daughter of Tamil Superstar Rajinikanth, has been appointed director (creative & strategy) for Eros.
A film graphic designer, producer and director, Ms Soundarya would be heading the Eros Digital across all the new media platforms including ErosNow, the company said.
"Soundarya's experience in the digital domain makes her an ideal candidate to spearhead Eros' digital strategy and make strategic inroads in South India," said Jyoti Deshpande, group CEO Eros International Media Ltd.
Ms Soundarya had started her directorial career with Tamil film Kochadaiiyaan, which featured her father as the lead actor. She has also produced Tamil film Goa and has been graphic designer in films like Sivaji, Sivakasi and Chennai 600028.
Speaking on her appointment, Ms Soundarya said, "I am very happy to get involved and be a part of the digital and creative processes at Eros."
"With a fantastic film slate lined up and such exciting digital opportunities, I am looking forward to bringing on board my experience with technology and creative inputs," she added.
Along with her new role at Eros, Soundarya Rajinikanth will also continue with her 'passion' of directing films, the company said. She is presently scripting her next venture to be produced by the company, Eros added.
Eros International shares on Monday closed 0.38 per cent lower, at Rs 260.50 on BSE.
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