Reliance Unveils Its Premium Retail Stop 'Jio World Drive' In Mumbai
New Delhi: Reliance on Thursday unveiled its premium retail destination, Jio World Drive, in Mumbai's Bandra Kurla Complex, spanning across an area of 17.5 acres.
The premium retail stop included 72 international & Indian brands, 27 culinary outlets with cuisines from across the globe, rooftop theatre, and open-air community market, the company said in a release.
The company said, "Jio World Drive will introduce the global concept of 'designated pop-up spaces' for the first time in India. Pop-up @ The White Crow is a unique customizable concept which provides a platform for discovery and accessibility for both customers and brands."
Also Read: Mukesh Ambani Brings 7-Eleven Stores To India, First One In Mumbai
Darshan Mehta, CEO, Reliance Brands Limited, said, "The precinct will set new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai. Iconic offerings like the upcoming Jio Drive-in theatre will make this a must-visit destination."
Reliance said that the retail space will house its new food and grocery store FreshPik. The company also launched India's first flagship and anchor store of the home-decor behemoth - West Elm and a concept store of Hamleys' called Hamleys' Play.
It will launch first-to-market F&B experiences and unique dining concepts such as 'Nine Dine'.Â
Apart from this, Jio World Drive also introduced curated complimentary services, such as shopping bag drop-offs and pick-ups.
Mr Mehta also said, "Our research indicates that customers are ready to step-out for unique experiences, in places that are likely to provide more than one sensory experience and with people they love. And that is exactly what we aim to provide at Jio World Drive."
Reliance mentioned that the entry into the premises will only be allowed for those who are double vaccinated and have exhausted a period of 14 days from their second shot.
-
Signature Play: The Classic Cocktail Is Dead. Or Is It?
Classic cocktails are disappearing from India's cocktail menus. But they're still being ordered, taught to bartenders and borrowed from. So, who's really having the last drink?
-
A New Samvat Wishlist: Inclusive Prosperity And Human Development
India has strengthened its economic foundations through infrastructure, digital access and enterprise. Its next growth chapter must deepen productivity, create better livelihoods and widen participation in prosperity.
-
Love, Sex Aur Dhokha: The Audacious Plot To Spy On Jensen Huang
A Taipei dinner, a Singapore chip buyer and a suspected Chinese asset: inside the alleged spy operation that got close to NVIDIA's Jensen Huang.
-
Ten Things I Learnt This Samvat
Patience can be a trap. Cheap stocks can stay cheap. Leverage can wipe you out. What did Samvat 2082 teach us? Niraj Shah writes on 10 lessons from the year gone by.
-
Talking Points This Week: Tech Nerves, FII Buying, And A Faraway Banking Shock
The global markets are not shining this Diwali. The exception in the large markets is, India.
-
Midterm Rally Lasted A Day. The Hard Reality Of A Divided US May Last Two Years | Opinion
Between a contested AI boom, a debt ceiling that arrives in 2027 and a president with every incentive to act alone, the next two years may prove more volatile than the first day's rally suggests.
-
Blue Wave Will Derail the AI Trade but Won't Dismantle the AI Era | Unhedged Position
The Democrats' sweep of the US Congress will see politics collide with economic forces both over the long and short term.
-
It's Time To Take The GST Council's Bet On Trust Global
Payment records can prove India's services exports, and clear, proportionate rules can bring foreign digital sellers into the tax net.
-
Opinion | India at 38: From Innovation Overperformer to Innovation Powerhouse
India now has 453 VC-backed deep science startups, 18 of them late-stage, after 117 percent growth since 2020. Laurus Labs, at USD 9.3 billion, is the most valuable deep science company in any middle-income economy outside China.
