Radico Khaitan Rallies On Launching Two New Alcoholic Drinks

Shares of the Delhi-based liquor maker - Radico Khaitan - rose as much as 16 per cent to hit record high of Rs 1,185.15 on the BSE a day after it launched two new luxury alcoholic drinks Magic Moments Dazzle Vodka and Royal Ranthambore Heritage Collection - Royal Crafted Whisky in line with its premiumization strategy.

Magic Moments Dazzle Vodka will be available in two variants, Magic Moments Dazzle Gold and Magic Moments Dazzle Vanilla. The blend is produced from the finest of grains and passes through 7-stage filtration system including carbon, silver, platinum and gold.

While, Royal Ranthambore is crafted from different bespoke blended malt scotch from various regions of Scotland. Scotch grain is also blended to harmonize the Whisky, Radico Khaitan said in a press release.

Both Magic Moments Dazzle and Royal Ranthambore will be available in select stores in Delhi, Karnataka, Uttar Pradesh, Goa, Maharashtra, Rajasthan and Haryana in the first phase of launch, Radico Khaitan said.

"Every launch is an expression of the constant endeavour to provide our consumers with the exclusivity of experiences that are reserved for the discerning. We are delighted to announce the launch of our two most ambitious brands that we were working for the last three years," Amar Sinha, COO, Radico Khaitan said in a statement.

As of 12:38 pm, Radico Khaitan shares traded 14.21 per cent higher at Rs 1,167.15, outperforming the Nifty which was down 0.3 per cent.