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And don't miss Nir Kaissar on the ETF wars: "Invesco and Guggenheim and the other 82 ETF providers have tried to compete by offering more expensive smart beta and other niche ETF strategies, such as sector, commodity, leveraged and inverse ETFs. But there's only so much interest and capacity in those strategies, which limits their size. And size matters when it comes to ETFs."
This column does not necessarily reflect the opinion of Bloomberg LP and its owners.
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Max Nisen is a Bloomberg Gadfly columnist covering biotech, pharma and health care. He previously wrote about management and corporate strategy for Quartz and Business Insider.
To contact the editor responsible for this story: Mark Gongloff at mgongloff1@bloomberg.net.
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