(Bloomberg View) -- This one came down to the wire, as you knew it would.
Tim Cook might be more of an operations whiz than a brilliant innovator, but he's done what few thought he could: maintain Apple's place as the coolest company on the planet even without Steve Jobs. No small feat.
But Jeff Bezos? He's turned Amazon from an online retailer into the most tenacious and voracious digital company since Microsoft in its heyday. Customers love Amazon. Competitors fear it. Startups try to avoid getting in its path. Yes, indeed, Jeff Bezos is the new Bill Gates.
This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.
Joe Nocera is a Bloomberg View columnist. He has written business columns for Esquire, GQ and the New York Times, and is the former editorial director of Fortune. He is the co-author of "Indentured: The Inside Story of the Rebellion Against the NCAA."
To contact the author of this story: Joe Nocera at jnocera3@bloomberg.net.
To contact the editor responsible for this story: Jonathan Landman at jlandman4@bloomberg.net.
For more columns from Bloomberg View, visit http://www.bloomberg.com/view.
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