(Bloomberg) -- Tech companies face a harsh reality: You're only as good as your latest product. The scramble to identify and lure the best talent has taken recruiters to unusual places. This week, Bloomberg Technology's Lizette Chapman visits a recent hackathon, where high school and college students code through the night. All the while, corporate representatives and investors are watching, eying the kids who will become future stars.
Want to hear more? Subscribe on iTunes and Pocket Casts for new episodes every week. Decrypted is a podcast that uncovers the hidden projects, quiet rivalries and uncomfortable truths in the global technology industry.
SoundCloud: How Tech Companies Stake Out Hackathons for Future Stars by Bloomberg
To contact the authors of this story: Lizette Chapman in San Francisco at lchapman19@bloomberg.net, Brad Stone in San Francisco at bstone12@bloomberg.net.
To contact the editors responsible for this story: Pia Gadkari at pgadkari@bloomberg.net, Liz Smith Magnus Henriksson
Essential Business Intelligence, Sharp Market Insights, Practical Personal Finance Advice, Daily Fuel, Gold and Silver Prices and Latest Stories — On NDTV Profit.