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Tata Cliq Aims To Differentiate Itself With Omni-Channel Focus
02 Jun 2016, 01:01 PM IST i


A snapshot of Tata Cliq website
India's biggest conglomerate Tata Group recently launched e-commerce platform Tata Cliq to capitalise on middle class growth and rapid internet adoption in the country. By 2025, online merchandise sales will hit $220 billion in India from $11 billion last year, according to estimates of Bank of America Merrill Lynch.
However, the foray of Tata Group, whose businesses include steel production, tea packaging, information technology s...
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