HDFC Bank Tops List Of 50 Most Valued Brands In 2016
HDFC Bank emerged as the most valuable brand for a third consecutive year, with a brand value of $14.4 billion, in a list of 50 companies compiled by a global research agency Kantar Millward Brown, and advertising and marketing firm WPP.
The financial sector made the largest contribution to overall value, but significant growth was also seen across multiple sectors including auto and consumer goods. The airline sector made it to the top 50 rankings for the first time this year, with IndiGo and Jet Airways positioned at 26 and 30 respectively.
The 10 financial brands which feature in this list account for 38 percent of the total value of these 50 companies combined, according to the report. Out of these, three private banks – HDFC Bank, Kotak Mahindra Bank, Axis Bank – were part of the top 10 list.
Over the past year, brands had to work on to hold on to their position in the top 50, Dinesh Kapoor, managing director of South Asia of Kantar Millward Brown said in the report.
20 brands have witnessed a drop in their ranking within the Top 50. Brands which have managed to sustain their ranking over the past 2 years have only bene able to do so by increasing their brand value by over 35 percent. For these brands, it is critical they identify fundamental insights about consumer needs and also assert their difference from the competition.Dinesh Kapoor, Managing Director - South Asia, Kantar Millward Brown
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