Entertainment Off to a Good Start at Box-Office: Analyst
Entertainment starring Akshay Kumar that released on Friday has got off to a good start at the box-office, according to trade analyst Taran Adarsh.
"The comic entertainer, which lives up to its title, opened to a heartening response in the morning shows in North India and maintained its momentum during noon shows too. In fact, the opening of Entertainment is better than Akshay's previous release, Holiday... at several centres. The business of the film is expected to get a boost from evening shows onwards," Mr Adarsh said.
Holiday is one of the films to have breached the psychological Rs 100-crore mark in domestic box-office collections in 2014. The other Rs 100-crore grossers of 2014 so far have been Kick, Jai Ho, 2 States and Ek Villain.
"Entertainment opened in UAE-GCC (United Arab Emirates-Gulf Cooperation Council) on Thursday and has collected approx AED (United Arab Emirates Dirham) 475,000 [Rs 79.37 lacs] on its opening day. Good! (sic)," Mr Adarsh tweeted on Friday.
With Salman Khan's Kick entering the third week and shows at cineplexes lessening across the country, the focus is on the "next biggie, Entertainment", he said. Kick has crossed Rs 215 crore in domestic box-office collections.
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