Vodafone, Idea Brands Now "Vi": CEO Ravinder Takkar

Vodafone Idea on Monday said on Monday that it is rebranding itself, and Vodafone and Idea brands are now “Vi”. Since the merger of Vodafone and Idea Cellular, the company has focussed on "integrating the two large networks, our people and processes", Vodafone Idea managing director CEO Ravinder Takkar said. The rebranding initiative by the company comes amid intense competition in the country's highly-indebted telecom sector.