Freak-Matching, Icks, And AI-Assisted Romance — 2025's Dating Trends That 'Exhausted' People

As dating became more self-aware, transactional, and far more exhausting, we normalised some truly bizarre behaviour this year.

Dating became more self-aware, transactional, and far more exhausting in 2025. (Image: NDTV Profit)

As we near the end of 2025, dating isn't something people are dramatically renouncing anymore. It's something we are collectively sighing about.

Not because romance has disappeared, but because it's begun to feel like another task on a laundry list — right after gym, therapy, work deadlines, and replying to WhatsApp messages you've been ignoring since Wednesday.

Across the country, people complained about traffic, and yet, insisted on dating someone 18 kilometers away because their vibes matched.

As dating became more self-aware, transactional, and far more exhausting, we normalised some truly bizarre behaviour this year. Here's a look at six dating trends that defined 2025 — not just as memes, but as fever dreams in real life.

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Freak-Matching

'Is somebody gonna match my freak?', which came from Tinashe's viral song 'Nasty', became the most common pattern of bonding this year. Compatibility was no longer about the same favourites, it was about shared damage. People trauma-bonded, and how — from anxiety issues and attachment styles to family pressures and emotional baggage.

Honest and raw profiles were refreshing, yes, but it also often meant that intimacy arrived before trust, and the flame burned out almost as quickly as it was ignited.

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Swag Gap Dealbreakers

One person dressed like they were going for a Bandra brunch, and the other like they were going to their local 'kirana' to buy milk. This year, nothing quietly killed attraction more than mismatched effort. It wasn't about money either, it was about effort.

Every woman is probably guilty of at least one message to her group chat which read, "I didn't expect designer clothes, but at least he should've dressed like he wanted to be here."

The swag gap wasn't as much about aesthetics, as it was about emotions — and once noticed, it was impossible to ignore.

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Icks Took Over Talking Stages

The most common answer, this year, to why someone stopped seeing a specific person, was, "I don't know, I just got the ick." It was always these tiny, irrational details too — how someone ran, laughed, clapped in a movie, or how someone said 'bro'. My friend admitted that she once got an ick because of how her date ordered food.

Once an ick is triggered, very few see a recovery arc. It's not impossible, though, because you just need to remind yourself that he remembered your order, down to the condiments.

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AI Plays The Cupid And The Devil

At some point in 2025, we collectively stopped pretending that we were writing our own dating app messages. AI wrote the bio, the opener, and sometimes even the reply that landed a date. We did stray further away at one point, and AI was also asked to explain why things weren’t working between them.

People fed entire chat histories into AI tools, asking questions like, “Are we emotionally compatible?” or “Is he breadcrumbing me?” The answers were often brutal, one-sided, and occasionally more honest than anything a human had offered. People have spoken about how they ended three-week talking stages, not because their best friend yelled 'He's a red flag!', but because ChatGPT said their communication styles were 'misaligned'.

It was efficient, but also slightly terrifying. And it explained why so many conversations sounded polished, polite, and completely soulless.

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Date Zero Check-In

The first date was demoted in 2025 and Date Zero made its grand entrance. A short coffee. A quick walk. One drink, no food. Just enough time to decide if a real date was worth the emotional and logistical investment. With traffic increasing by the day, and transportation getting more expensive, romance took a backseat to efficiency.

If the vibe wasn’t there, both people left relieved rather than disappointed. No one wants to take the expressway and travel 15 km for someone, only for things to end after three awkward dates.

Date Zero just acknowledged the very real reality of urban dating — time is limited, traffic is real, and not every match deserves three hours of your life.

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'We Met At A Book Club!'

After years of swiping fatigue, offline dating crawled back into relevance — but with structure. Run clubs, cycling groups, pottery classes, and even book clubs, became the new meet-cutes.

Stand-up comics also hosted speed-dating nights where awkwardness was roasted in real time. Plus, if you were truly one of God’s favourites, you would see an ex getting roasted by a stranger with a mic. Romance became entertainment, and somehow, that made rejection sting less.

It also removed the performance, because you saw people sweaty, nervous, and laughing at bad jokes, making chemistry feel less forced.

2025 Was Not All Weird

A genuinely healthy shift this year was how early people talked about boundaries and money. EMIs, rent, savings habits, and lifestyle expectations came up shockingly fast. As one friend put it, "Money stress is emotional stress. I’m not discovering that six months in."

What didn’t land quite as well was how clinical and overanalytical dating conversations became because of therapy-speak.

If anything, 2025 taught us that modern dating isn’t broken. It’s just very, very tired. And that’s okay, because sometimes, sighing loudly is the first step to doing things differently next year.

Also Read: How Dating Apps Are Monetising Your Loneliness

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WRITTEN BY
Yukta Baid
Yukta is a SIMC Pune alumnus and news producer at NDTV Profit who takes a k... more
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