Instagram Extends Reel Length To Three Minutes

Instagram announced on Friday that it would be increasing the maximum amount of minutes in it's 'reel' feature from 90 seconds to three minutes via a post.

Chief Executive Officer Adam Mosseri said Instagram had traditionally focused on short-form content but is branching out into more long-form fare.

"We've heard a lot of feedback from a lot of you creators out there that 90 seconds is just too short, so we're hoping that upping that limit up to three minutes will help you tell the stories that you really want to tell," Mosseri said.

Instagram has also announced a new video editing app called 'Edits' off the heels of the recent TikTok app ban in the US. Announced on the same day as the ban, by Adam Mosseri through another post on Instagram, the new application will be made available on February.

The features that have been announced so far include a "dedicated tab for inspiration", a tab for keeping track of "early ideas", a camera with a much higher quality, along with expected editing tools. The app will also facilitate the ability to share drafts of your videos with friends and other creators.

The app is currently available for preorder on the App store for IOS devices.

ByteDance Ltd., Tik Tok's owner also took down Capcut for US users after the Tik Tok ban, a video editing software that was widely used on a global scale.

Bloomberg also reported that Instagram was running ads in Apple's App Store after TikTok was pulled down overnight. It reported that those who searched for "TikTok" were instead shown a promotion for Instagram in its place.