Suraj Estates — A Distinct Play, For Choice Of Micro-Markets, Products, Says Anand Rathi On 'Buy' Initiation

Anand Rathi initiates coverage Suraj Estate with a Buy rating and a target price of Rs 442, based on discounted cash flow methodology.

At current market price of Rs 314, the brokerage sees the stock is mispriced taking into consideration the bear case target price of Rs 372/share where launches of marquee projects are delayed.

(Suraj Vitalis - A residential building developed by Suraj Estate Developers Ltd.'s in Mahim - Photo Source Company website)

Its choice of micro-markets and differentiated products make Suraj Estate stand out. On its long-standing operations (over 38 years’ delivery) in south-central Mumbai (high barriers to entry, paucity of land parcels), cost and time effective redevelopment model, keen focus on the value-luxury category (conforming to demographics) and select luxury developments, it has emerged as a real estate supplier of choice in its chosen markets. On its strong project pipeline with a much-anticipated launch of key projects like Suraj Vibe (Mahim, commercial) and Bandra luxury projects, it will further strengthen its leading position.

Its choice of micro-markets and differentiated products make Suraj Estate stand out. On its long-standing operations (over 38 years’ delivery) in south-central Mumbai (high barriers to entry, paucity of land parcels), cost and time effective redevelopment model, keen focus on the value-luxury category (conforming to demographics) and select luxury developments, it has emerged as a real estate supplier of choice in its chosen markets. On its strong project pipeline with a much-anticipated launch of key projects like Suraj Vibe (Mahim, commercial) and Bandra luxury projects, it will further strengthen its leading position.

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Anand Rathi Report

Well established in south-central Mumbai with expertise in re-development of tenanted properties, the company is set benefit from the paucity of vacant land in SCM. Further, on its right-product positioning, a strong pipeline and leading Ebitda margins, premium valuations are expected for the company due to the growth potential and strong management.

We initiate coverage on the stock with a Buy rating and a target price of Rs 442, based on discounted cash flow methodology. At current market price of Rs 314, we understand stock is mispriced taking into consideration the bear case target price of Rs 372/share where launches of marquee projects are delayed.

Key risks

Delay in the Suraj Vibe and Bandra project launches and delivery; Geographical concentration in SCM; Regulatory changes; Cyclical nature of the Industry

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Anand Rathi - Suraj Estate Initiating Coverage Note.pdf
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Also Read: Hindustan Foods Gets Systematix' 'Buy' Initiation, Sees 23% Upside

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