Air India and Zomato on Sept. 25 announced a partnership that integrates its loyalty programme, 'Maharaja Club', with the food delivery platform. The partnership, which integrates the global ecosystem of Air India’s Maharaja Club loyalty programme with Zomato’s expansive food delivery platform, offers a range of benefits for users, effective immediately.
The 'Maharaja Club' is Air India's revamped loyalty program, which was relaunched with new benefits and tiers to compete with other major airlines. Integrating with a popular food delivery service like Zomato helps the airline offer more immediate and frequent engagement opportunities for its members, even when they are not flying.
Last week, MakeMyTrip tied up with Zomato for the 'Food on Train' service. Travelers booking train tickets on the MakeMyTrip app were able to order food from over 40,000 restaurant partners, which are listed on Zomato, at more than 130 stations.
In FY 2024-25, more than 90,000 rail passengers used Indian Railways' e-catering services every day, marking a 66% year-on-year growth. In a statement, MakeMyTrip said it is well-positioned to leverage this demand through its 'Food on Train' offering, spanning breakfast, lunch, dinner, and quick snacks, by leveraging its proprietary 'Live Train Status' tool.
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