Purplle Raises Rs 1,000 Crore In Fundraise Led By Abu Dhabi Investment Authority

A direct-to-consumer retailer of beauty and personal care products, Purplle, has raised Rs 1,000 crore in a funding round led by Abu Dhabi's sovereign wealth fund.

Apart from a wholly owned subsidiary of the Abu Dhabi Investment Authority, other investors participated in the round, which included a combination of primary and secondary shares.

Purplle claims its gross merchandise value has grown four times in the last three years, making it one of the fastest-growing retailers in the beauty and personal care segment. It targets customers in Tier 2 and 3+ micro-markets, expanding beyond metro cities.

"Purplle is operationally profitable and expects to grow its online platform faster than the industry while scaling offline stores and improving profitability," the company said in a statement.

In the omnichannel beauty products space, Purplle competes with listed players such as FSN E-Commerce Ventures Ltd., the operator of Nykaa, and Honasa Consumer Ltd., the owner of Mamaearth and other brands, as well as well-funded competitors like Sugar Cosmetics.