Aptech Unveils Gen AI-Powered Tool For Visual Arts, Enabling Creators To Refine Their Craft In Real-Time

In a world driven by creativity, artists in the media and entertainment industry are constantly seeking tools to refine their craft and produce top-tier work. This includes creativity, originality, storytelling and communication, adaptability and innovation, networking and more. In effect, creators require some crucial inputs to succeed.

Addressing this need, Aptech Ltd., a provider of non-formal vocational training business, has introduced Creval, an AI-powered creative evaluation tool that combines generative AI with human expertise to evaluate visual creatives in real-time.

Creval is designed to protect a creative professional’s artwork using Amazon Bedrock capabilities of model choice, customisation, security, privacy, and safety guardrails. It integrates generative AI within the education and the creative arts industries and is available for creative professionals and aspiring artists globally.

The tool provides specific and comprehensive feedback, detailed analyses, actionable insights and a composite score. Creval assesses a variety of visual arts, including animation, 3D, graphics, photography, and more. It further enables skill enhancement at scale and in a standardised manner. 

According to Aptech, the tool offers these features listed below: 

Comprehensive Evaluations: Creval deeply analyses submitted artwork, offering precise and insightful evaluations tailored to the unique demands of animation, VFX, gaming, and digital design.

Supportive Feedback: Artists, including learners and professionals, receive tips and feedback aimed at enhancing their creative skills. The feedback emphasises growth and improvement.

Detailed Reports: Creval generates downloadable reports that serve as a ready reckoner for artists. These reports are designed to provide clear, actionable insights, for refining current projects or guiding future ones.

Accessible As An E-commerce Platform: Creval is available for students of Aptech and its training brands as well as externally to any creative professionals, aspirants and individuals.

Art's Digital Guardian: Amazon Bedrock allows responsible AI usage through configuration for content filtering, protects user privacy by processing data in isolated environments, and ensures that user input and model outputs are not shared with any foundation model providers to train their models.

Sandip Weling, chief business officer, global retail business, Aptech Ltd., said, “Creval is another milestone in our journey of using the power of generative AI to revolutionise education and training and setting a new benchmark for creative learning in India."

Weling explained how this tool will benefit students. He said, "By harnessing the power of generative AI from Amazon Bedrock’s capabilities, we’re equipping our students with tools to excel in their fields by offering them a standardised and interactive feedback mechanism.”