Ola Electric Gets Show Cause Notice After Thousands Of Customer Complaints

The central government has issued a show cause notice to Ola Electric Mobility Ltd. after thousands of customer complaints over the quality of its best-selling scooters.

According to an analyst, at its core, Ola Electric’s troubles are to do with its culture.

“This is essentially a service enterprise building a product,” the analyst, who has been tracking India’s automobile industry for more than decade, told NDTV Profit on the condition of anonymity. An app can be rolled out in beta and improved upon over subsequent iterations. An automobile doesn’t exactly work the same way.

“The learnings from building an app cannot be extrapolated into manufacturing a scooter.”