India's Vegetable Prices 'Crazy' But Food Deflation To Aid Middle Class Spends: New Unilever Chief

Consumer goods bellwether Unilever Plc's newly elevated Chief Executive Officer says vegetables inflation in India "has been crazy", and this is a very unusual phenomenon. "It is very strange because in vegetables, usually supply and demand align very quickly," Fernando Fernandez said in a fireside chat with Barclays.

The setting in of food deflation after many years of food inflation, coupled with a 25 basis point rate cut by the Reserve Bank of India and the revision of income tax slabs, will improve spending among middle-class consumers in India, he added.

This is the first time Fernandez is voicing his views for the company since being announced as Unilever' CEO late last month. The former finance head replaced Hein Schumacher as the chief executive, after what was seen as a surprise exit by the former. Before becoming CEO, Fernandez had held roles including heading up Unilever's Latin American division and its beauty and wellbeing unit, one of the company’s fastest-growing businesses.

Commenting on it's local unit Hindustan Unilever Ltd.'s future, he said that India's economic environment is expected to improve in the second half of the year, while the country's Rs 82 lakh-crore retail market is seeing a rediscovery by global brands, following a slowdown in China's markets.

India is Unilever's second-biggest market after the US and contributes over 11% to the company's global topline.

"Richer Indians and poorer Indians live in close proximity, and that basically provides demand and supply of labour," Fernandez told Barclays Researcher Warren Ackerman.

The $150-billion Anglo-Dutch enterprise has a great portfolio in India, and has managed to gain 200 basis points of share in the country in the last three years, he said.

While HUL has had an early start in riding the e-commerce wave, Fernandez acknowledged that there are significant channel changes that the company has been dealing with. "Quick commerce is now 2% of our sales. We expect this to be 10-15% in the next three to four years," he said.

"The only category in which we have some headwinds due to channel and segment development is in beauty," Fernandez said. Earlier in January, Hindustan Unilever announced that it would acquire direct-to-consumer beauty brand Minimalist in a Rs 3,000 crore deal.

"The acquisition of Minimalist is fundamentally an indication of what we will do in India to really move our portfolio fast," Fernandez explained.