Asus Turns To Zepto For Deliveries As Tech Products Begin Flooding Quick Commerce Sites

Taiwanese tech company Asus has turned to Bengaluru-based quick commerce platform Zepto to offer speedy delivery of its accessories in major Indian cities. Customers will now have faster access to Asus’ mouse and keyboards selection thanks to their availability on Zepto.

Starting with Mumbai, Bengaluru, Chennai, and the National Capital Region, Asus will make its products easily and rapidly accessible even as today’s customers demand quick delivery for everything ranging from food, groceries to electronics. 

In a press note, Asus stated that some of its keyboard and mouse models are now sold in select Indian locations on Zepto.

Following are the Asus accessories now available on site:

• Marshmallow Keyboard KW100 in Oat Milk and Green Tea Latte variants

• Marshmallow Mouse MD100 in blue and grey colours

• MW203 multi-device wireless silent mouse

• WT300 mouse in black

According to Asus, urban consumers are becoming more and more dependent on quick commerce platforms for deliveries beyond food and groceries, and are ordering electronics too via such channels. Its partnership with Zepto is intended to “align with modern lifestyles and minimise consumer wait time.” 

With over 30% of Indian urban customers already purchasing tech products through quick commerce platforms, Asus aims to take advantage of this trend and increase its market share, particularly in major cities where quick delivery services are becoming more common.

Zepto is not the only company in its sights. Asus disclosed that it intends to expand its reach further and make its accessories available on other fast-commerce sites, such as Blinkit and Instamart.

The move comes on the heels of other quick commerce platforms beginning to offer a suite of tech products for purchase on their sites.

Recently, Blinkit—owned by Zomato—declared that it will begin providing speedy delivery services for laptops, printers, and other computer accessories in a few Indian cities, including Delhi NCR, Mumbai, Bengaluru, Kolkata, Lucknow, and Pune.

Customers can purchase printers from Canon and HP, laptops from HP, and monitors from Lenovo, Zebronics, and MSI on Blinkit, with plans to include more brands and items under its hood.

Notably, Blinkit in 2024 provided 10-minute delivery services for a range of consumer electronic devices, including iPhone 16, Samsung Galaxy S24, and PlayStation 5.