If you're an ardent fan of Formula 1 racing, there is good news coming your way. IBM and Scuderia Ferrari HP have launched a new AI-powered app that aims to bring the almost 400 million racing fans closer to cars, drivers and races they love.
Alongside Race Centre, new app features will deliver personalised and interactive fan experiences. These include:
Fan Messages: This feature will allow fans to send messages directly to the Scuderia Ferrari HP team for the chance to be featured in key team communications, including social media posts and team blogs.
Interactive Fan Polls: Daily polls will offer fan voting on a range of Scuderia Ferrari HP topics, including qualifying, race performances and historical and favourite team moments.
Iconic Races: Race summaries offer fans a glimpse of some of Ferrari's most famous wins throughout the decades.
IBM and Scuderia Ferrari said they will continue rolling out new app features throughout 2025 to make the racing season even more exciting. By combining data and AI technologies with the team's current and historical data, IBM and Scuderia Ferrari are working to reimagine the digital fan experience in new ways.
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