Zomato Re-Launches Quick Food Deliveries Two Years After Winding Up Instant Ops

The quick food delivery will take on rival offerings from Swiggy, Magicpin and Zepto.

Zomato's quick commerce arm Blinkit entered the 10-minute food delivery arena via Bistro last month. (Photo source: Vijay Sartape/NDTV Profit)

Zomato Ltd. has launched its 15-minute food delivery offering, two years after winding up a similar 10-minute feature called Instant.

The Gurugram-based company's 15-minute foray is live across select locations in cities like Mumbai and Bengaluru. Zomato wound up Instant in January 2023, after a year of piloting in parts of Delhi, Gurugram and Bengaluru. 

Back then, the company had issued a statement, saying, "Instant is not shutting down. We are working on a new menu with our partners and rebranding the business. All finishing stations remain intact, and no people are impacted by this decision."

Zomato's quick commerce arm Blinkit entered the 10-minute food delivery arena via Bistro last month, in a hotly contested field with new entrants like Zepto Cafe, Magicpin's MagicNow and Swiggy Ltd.'s Bolt.

Also Read: Zomato Cut To 'Hold' By Jefferies As Quick Commerce Race Poses Threat To Profitability

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WRITTEN BY
Agnidev Bhattacharya
Agnidev covers business, markets and corporate news for NDTV Profit. He hol... more
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