Zomato Re-Launches Quick Food Deliveries Two Years After Winding Up Instant Ops

Zomato Ltd. has launched its 15-minute food delivery offering, two years after winding up a similar 10-minute feature called Instant.

The Gurugram-based company's 15-minute foray is live across select locations in cities like Mumbai and Bengaluru. Zomato wound up Instant in January 2023, after a year of piloting in parts of Delhi, Gurugram and Bengaluru. 

Back then, the company had issued a statement, saying, "Instant is not shutting down. We are working on a new menu with our partners and rebranding the business. All finishing stations remain intact, and no people are impacted by this decision."

Zomato's quick commerce arm Blinkit entered the 10-minute food delivery arena via Bistro last month, in a hotly contested field with new entrants like Zepto Cafe, Magicpin's MagicNow and Swiggy Ltd.'s Bolt.