Quick commerce accounted for over two-thirds of all e-grocery orders and 10% of total e-retail spending in India in 2024, highlighting its rapid expansion, according to a report by Flipkart and Bain & Co.
The sector is expected to grow at over 40% annually through 2030, driven by category expansion, geographic reach and a broader customer base.
While initially focused on groceries, 15–20% of quick commerce's gross merchandise value now comes from general merchandise, mobile phones, electronics and apparel. The sector has expanded beyond major metros, though the top six cities still account for the largest share of GMV.
Players like Blinkit, Swiggy Instamart and Zepto are competing against e-commerce giants like BigBasket, DMart, JioMart and AmazonFresh to capture the growing market. Zomato's Blinkit is a top contender, particularly in the National Capital Region, JPMorgan said in a report on March 17.
"India's unique structural advantages, including high population density and access to low-rent dark stores, have enabled quick commerce players to scale profitably," the Flipkart-Bain report stated. Unlike global trends, Indian quick commerce firms have improved unit economics by increasing order values, reducing supply-chain costs and boosting gross margins through direct sourcing and monetisation levers, such as advertising and platform fees.
The market is expected to evolve into a two-speed model, offering select products in under 15 minutes and a broader assortment within an hour. Firms will need to adapt their business models for smaller markets, manage rising competition and optimise supply chains to sustain profitability.
The Flipkart-Bain report, How India Shops Online 2025, also highlighted India's rise as the world's third-largest retail market in 2024, with the e-retail sector reaching nearly $60 billion in GMV. E-retail growth slowed to 10–12% in 2024 due to weak private consumption, PTI reported. However, a rebound is expected from the 2025 festive season, with the market projected to exceed 18% annual growth over the next six years, reaching $170–190 billion in GMV by 2030.
(With from PTI inputs)
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