22,190 Orders Were Placed In A Single Minute During Prime Day 2023 Peak, Says Amazon; Details Here

The 2023 Amazon Prime Day saw a staggering 22,190 orders getting processed in a single minute (at its peak) which is a new benchmark for a Prime Day event. Here are some highlights:

• The large appliances category sold an appliance every 2 seconds during the event

• There was a huge spike in premium electronics led by premium audio brands like Sony, Bose, and JBL where a noise-cancelling headphone was sold every 20 seconds

• 70% of demand for smartphones was from Tier 2 & 3 cities, with foldable smartphones seeing 25x growth among customers

• Home appliances and kitchen products category had the highest sales recorded for mixer grinders, water purifiers, and water heaters

• Toys recorded the highest ever single-day sales, with an average of 1.8 toys being sold every second—a 48% growth from last year

• Over 1 lakh litres of cooking oil, 7,000 kgs tomatoes, and 23,000 kgs sugar were sold on Amazon Fresh, and over 600 brands grew by at least 2x during this time

• Prime members ordered a new pair of shoes every 0.4 seconds, and purchased a handbag every 1.6 seconds which had a great discounts across top brands like Marks & Spencer, Tommy Hilfiger, Ray-Ban, Biba, and Levi's

• 30 TVs were sold every minute with premium 4K, QLED, and OLED TVs seeing the most demand.

• Prime members enjoyed incredible savings on Amazon devices with customers buying a Fire TV, Echo (with Alexa), or Kindle device every 2 seconds. The Fire TV Stick and Echo Dot 4th Gen were among the best-selling products on Amazon.in during Prime Day

• SMBs on Amazon.in received 20 orders every second during this Prime Day event. Over 90,000 SMB sellers received orders from Prime members across 19,000+ pin codes.

• Over 15,000 SMBs saw their best ever sales during Prime Day 2023.