NDTV Profit Reborn: For Your Profit

Profit used to be a dirty word. A privilege reserved for the few, wrapped in jargon, locked behind closed doors. But India has changed. Today, markets are no longer the preserve of a select club — they’re in every pocket, every home, every hand.

From students trading between classes, to homemakers checking prices while kneading dough, to retirees managing wealth with their morning chai — investing has become mainstream. The numbers tell the story: in just a decade, demat accounts have surged from 2.3 crore in 2015 to nearly 19.2 crore in 2025. Retail investors now drive 60% of market activity. The first-time investor is no longer 40, but 21.

This shift has rewritten the meaning of profit. It belongs to the many. But with opportunity comes noise. Markets are crowded with half-truths, jargon, and distraction. What investors need is clarity, context, and confidence.