Indri Becomes Top-Selling Single Malt Whisky In India With 20 Lakh Sales

Piccadily Agro Industries Ltd.'s flagship brand Indri has become the largest-selling single malt in India. The premium whisky brand achieved the milestone of 20 lakh bottles in sales in the calendar year 2024. This is equivalent to 1,70,000 nine-litre cases. 

The sales milestone has made Indri the biggest-selling single malt in India and the fastest-selling Indian single malt whisky worldwide, the company informed the stock exchanges in a filing on Aug. 27.

“Indri sold 1,24,000 cases in India (domestic sales) and 46,000 cases in overseas markets (export sales), making it the first Indian malt brand squarely positioned to compete with global giants on the world stage,” the company said.

The International Wine & Spirits Record (IWSR) has officially certified Indri as the “Number 1 Malt Whisky in India”. It has outpaced both domestic and international competitors by a significant margin.

Praveen Malviya, CEO (IMFL) of Piccadily Agro Industries, said, “For us, it has always been about liquid quality and customer satisfaction. We have strived to make a single malt that is second to none, while staying true to our heritage and provenance, and keeping Indian ingredients at the core of all our products. We set out to prove to the world that India, too, can produce exceptional spirits and create brands that shine on the global stage.”

The company also recently introduced its newest offering, Indri Agneya. It is a delicately peated single malt whisky.

Indri’s portfolio comprises the three-wood matured Indri-Trini, the cask strength Indri-Dru, the exclusive Indri Diwali Collector’s Editions and the ultra-premium Indri Founder’s Reserve 11YO. 

These variants have won numerous gold medals and the coveted title of “Best in the World” at international spirits competitions.

Its manufacturing facility is situated in Indri, Haryana. Piccadily Agro Industries has a 168-acre facility to manufacture malt whisky, ethanol and sugar products. Since launching Indri in 2022, the company has rapidly scaled the brand to become a formidable player in the premium whisky segment.