IndiGo Offering Affordable Tickets But Cost Needs To Be Factored, Says CEO Pieter Elbers

Ticket prices should be a reflection of cost levels, CEO Pieter Elbers said, amid public criticism on airfares that have drawn government attention.

IndiGo Chief Executive Officer Pieter Elbers said maintaining its cost leadership is the most important business factor. (Photo source: NDTV Profit)

India's average airfare levels have been competitive and are low compared to the global market, IndiGo Chief Executive Officer Pieter Elbers said.

India's average airfare levels have been competitive and are low compared to the global market, IndiGo Chief Executive Officer Pieter Elbers said.

For the budget carrier, maintaining its cost leadership is the most important business factor. "Ticket prices should be a reflection of cost levels. IndiGo is expanding its foundation value of offering affordable rates," Elbers told NDTV Profit.

Airfares have become a topic of heated discussion in the country as passenger numbers soar and complaints on social media draw government attention. The Directorate General of Civil Aviation has received industry pushback on its plans to look into granular data on ticket prices.

Amid "ambitious" expansion into international routes, Elbers said IndiGo will offer business class service only on routes with promising demand.

He cited the example of Thailand, a popular tourist destination, where the airline is not offering business class service to Krabi, but to Bangkok which is doing very well.

The airline aims to increase its presence in Southeast Asia, Central Asia, and Europe, where deep-pocketed foreign rivals ferry more Indians than domestic carriers.

A rise in international sales also provides a natural hedge against foreign exchange turbulance. "We did some forex hedging last year, but hedging cannot be looked at on a sequential basis. We expect a different impact of forex in the fourth quarter compared to the third," Elbers said.

IndiGo has "ambitious" expansion into international routes, CEO Elbers said. (Photo: Vijay Sartape/ NDTV Profit)

IndiGo has "ambitious" expansion into international routes, CEO Elbers said. (Photo: Vijay Sartape/ NDTV Profit)

Also Read: IndiGo Will Be Selective On Business Class Routes Based On Demand, Says CEO

Within India, the budget airline has introduced 'IndiGo Stretch' business class service on select few routes like Mumbai-Delhi and Delhi-Bengaluru.

"The occupancy levels on business class have been as per our expectations. We are working with partners to get our customers attached to this new product," Elbers said.

IndiGo is also working on its customer loyalty programme 'BluChip'.

Also Read: IndiGo Slapped With Rs 944 Crore Tax Penalty, Calls It ‘Erroneous’

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WRITTEN BY
Shubhayan Bhattacharya
Shubhayan covers markets and business news at NDTV Profit. He has a keen in... more
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