Flipkart, Zomato, Reliance Among 26 E-Commerce Giants Declare Compliance To Eliminate Dark Patterns

26 leading e-commerce platforms, including Flipkart, Blinkit, Reliance Retail, Swiggy, Zomato, and Tata 1mg  have voluntarily declared compliance with India’s guidelines to eliminate dark patterns. These companies confirmed through self-audits or third-party reviews that their platforms are free from manipulative design practices, marking a major step toward building a transparent and ethical digital marketplace, Ministry of Consumer Affairs, Food & Public Distribution siad in a PIB on Thursday.