Flipkart, Zomato, Reliance Among 26 E-Commerce Giants Declare Compliance To Eliminate Dark Patterns

These companies confirmed through self-audits or third-party reviews that their platforms are free from manipulative design practices

The Guidelines for Prevention and Regulation of Dark Patterns, 2023 was notified on 30 November 2023. (Photo Source: Unsplash)

Quick Read
Summary is AI Generated. Newsroom Reviewed

  • 26 leading e-commerce platforms declared compliance with India's dark pattern guidelines
  • Companies conducted self or third-party audits confirming no manipulative UI designs
  • The guidelines prohibit 13 dark patterns like false urgency and subscription traps

26 leading e-commerce platforms, including Flipkart, Blinkit, Reliance Retail, Swiggy, Zomato, and Tata 1mg  have voluntarily declared compliance with India’s guidelines to eliminate dark patterns. These companies confirmed through self-audits or third-party reviews that their platforms are free from manipulative design practices, marking a major step toward building a transparent and ethical digital marketplace, Ministry of Consumer Affairs, Food & Public Distribution siad in a PIB on Thursday.

Also Read: Dark Pattern Audit: Government May Soon Reveal Names Of Compliant Companies | Profit Exclusive

Watch LIVE TV, Get Stock Market Updates, Top Business, IPO and Latest News on NDTV Profit. Feel free to Add NDTV Profit as trusted source on Google.
WRITTEN BY
Heena Ojha
Senior News Writer at NDTV Profit, She is a graduate with a gold medal from... more
GET REGULAR UPDATES
Add us to your Preferences
Set as your preferred source on Google