DLF Camellias In Mumbai? Evaluating Prospects, Says Joint MD

DLF Ltd. recently received RERA approval for its debut Mumbai project The Westpark in Andheri. The real estate company is looking to expand it’s footprint and look for opportunities in the city’s premium, luxury and super luxury real estate space, depending on the response the project receives, Joint Managing Director and Chief Business Officer, Aakash Ohri, told NDTV Profit.

With Westpark, developed in partnership with Trident Developers under the SRA scheme, the company appears to be testing the waters in Mumbai.

“We take hospitality and services more seriously as a business,” said Ohri, adding that the company continues to target bringing the perks of living in a hotel to a home.

While major metro cities remain DLF’s focus, Ohri said that post pandemic, aspirations of people have grown across the country. Residential real estate has become a priority post Covid, compared to it having being lower down the ladder earlier, he said. It’s a way of life now and is likely what’s going to continue to drive the momentum being seen in the premium real estate space ever since, according to the joint MD.

Another trend being seen is wanting to change to a bigger, better home every few years, he said, calling it the ‘seven year itch for homes.’

The company managed to sell nearly half the homes at DLF Dahlias, its ultra luxury apartments in Gurugram, days after bookings opened. While the Camellias homes were sold over years, Ohri said.