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Tata Motors Bets On Harrier EV For ‘Steady State’ EV Market Share Of 50%

Tata Motors aims to have two electric cars in each EV segment to capture 50% market share in the long run, MD Shailesh Chandra says after Harrier EV launch.

Tushar Deep Singh

In the short-term, Tata Motors is taking certain specific actions in all the three segments to increase the value proposition, so that they become a compelling buy. (Photo source: Tushar Deep Singh/NDTV Profit)

With the Harrier EV, Tata Motors Ltd. is throwing down a gauntlet of sorts to a pack of rivals that have eaten into its market share in the nascent yet fast-growing EV space in India.

Also Read: Tesla Gets Sixth India Address In Mumbai’s Kurla West

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Tushar Deep Singh
Tushar Deep Singh is a Mumbai-based business journalist reporting on India'... more
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