Mother's Day is an occasion to appreciate the very special lady in our lives with a token of love. Shopping trends on quick commerce platform Swiggy Instamart showed customers rushing in to buy gifts for their mothers, driving sales higher than other peak days of the year.
Celebrated every second Sunday of May, Mother's Day is being celebrated on May 12 this year. Sharing order data on X, formerly known as Twitter, Swiggy Instamart CEO Phani Kishan said the quick commerce platform has surpassed levels seen on not just New Year's Eve, but Valentine's Day and Holi.
Going by the current orders, looks like @swiggyinstamart is on track to hit our highest-ever orders today; surpassing not just NYE but also peak days like V-Day and Holi this year! 📈 clearly love for moms above all!#MothersDay pic.twitter.com/HXLm3iZI4J
May 12, 2024Orders for flowers and chocolates started flowing in a day before, spiking around Saturday evening. The platform saw frequency for chocolate orders run up to 143 a minute, said Kishan in a post.
Orders for chocolate started as early as midnight and continue to be ordered. We're currently running at 143 chocolates per minute. Love for our mothers is sweeter than everything else. ❤️🍫 #MothersDay @swiggyinstamart pic.twitter.com/gDwE6kGwLh
May 12, 2024Plants were also favoured as Mother's Day gifts, with order volumes rising 7.7 times than usual Sundays.
Sales of plants as gifts are soaring today, up 7.7X and only going higher! 🌿💐 Happy to help spread the love and greenery this Mother's Day! #MothersDay pic.twitter.com/FfgmWWDf4n
May 12, 2024Jewellery, makeup products and accessories were also ordered by many on the day. Swiggy Instamart saw am 11.4 times jump in jewellery orders over last week. Orders for handbags, perfumes and watches jumped 141% on Sunday, setting a new single-day record.
Orders for jewellery on @swiggyinstamart are sparkling today, up 11.4X from last week! 💍✨ It's clear that people are pulling out all the stops to make this Mother's Day extra special. #MothersDay #GiftsOfLove pic.twitter.com/Cz8ChHqrgb
May 12, 2024Seems like moms are getting a fabulous makeover this Mother's Day! @swiggyInstamart witnessed a whopping 141% surge in orders for handbags, perfumes and watches. Setting a new record for single-day orders. 🎁💅 #MothersDay pic.twitter.com/VQ5KEftwee
May 12, 2024People in Bangalore and Mumbai mostly chose roses for Mother's Day gifts for Bangalore and Mumbai, while Delhiites went for chocolates. Plants were the preferred gifts in Hyderabad, cakes in Chennai, and perfumes in Kolkata.
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