- Amul raised retail prices for ghee and butter across India with immediate effect
- Amul Ghee 1-kg carton price increased from Rs 630 to Rs 680, a Rs 50 hike
- Amul Pure Ghee 500-g pouch price rose from Rs 325 to Rs 345, a Rs 20 increase
Amul increased the retail prices for its ghee and butter variants across India, according to NDTV. The dairy co-operative revised rates that have been updated on retail MRP labels and online platforms with immediate effect.
Revised Price Breakdown (In Rs)
- Amul Ghee (1-kg carton): Increased from Rs 630 to Rs 680 (a hike of Rs 50).
- Amul Pure Ghee (500-g pouch): Increased from Rs 325 to Rs 345 (a hike of Rs 20).
- Amul Butter (100-g pack): Increased from Rs 63 to Rs 66 (a hike of Rs 3).
- Amul Butter (500-g pack): Increased from Rs 310 to Rs 325 (a hike of Rs 15).
ALSO READ: Amul Launches High Protein Cubes With 25 g Protein and 150 Calories Per Pack
Earlier this year in May 2026, Amul also revised milk pouch prices nationwide by 2 per litre across pouch categories including Gold, Taaza, Shakti, and Cow milk.
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This development comes after the company launched 'High Protein Cubes', a savoury snack that gives 25 g of protein and 150 kcal in a 38 g single-serve pack.
The product, which the company says is 65% protein, is priced at Rs 80 and is available on the Amul Shop app and website. The launch was announced in a post on X on Friday by Shefali Vijaywargiya, who is a brand manager at GCMMF (Amul).
The post said the cubes come in a box of five single-serve packs, each with a seasoning "tastemaker" sachet.
According to the post, consumers pour a sachet into the pack, shake it and eat the seasoned, crunchy cubes as a snack. Amul also suggests dropping the cubes into gravies for protein-rich meals, adding them to soups for a crouton-like bite, or using them to make a quick, crunchy bhel with onions, tomatoes and chutneys.
Amul was also ranked the world's strongest dairy brand, as five Indian food and dairy brands collectively reached a combined brand value of $9.9 billion in Brand Finance's Food & Drinks 2026 report.
ALSO READ: Amul Beats Global Rivals To Become World's Strongest Dairy Brand
India's leading food and dairy brands are gaining ground in the global market, according to a report by Brand Finance, the world's largest brand valuation consultancy.
Amul anchored the country's performance, with its brand value rising 22% to $5 billion, placing it fourth in the Dairy 10 and 13th in the Food 100 rankings.
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