Lemnisk Unveils AI Innovations To Power Personalised Customer Engagement

Lemnisk, an enterprise customer data platform and marketing technology company, has introduced a suite of AI innovations for real-time, personalised customer engagement.

Supported by enterprise-grade security and compliance, Lemnisk's enhanced platform introduces advanced capabilities for AI-driven marketing automation.

Real-Time, Event-Driven Predictive Scoring: Lemnisk now categorises audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behaviour.

Entity-Level Identity Resolution: Enterprises can unify customer intelligence across business lines—credit cards, loans, investments, and more—while still executing campaigns at the individual product level.

Voice To CDP: Brands can feed in contact centre recordings to auto-transcribe, extract sentiment and topic insights, and integrate them with CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature enables real-time personalisation for voice journeys.

MCP Compliance For AI Agents: Lemnisk CDP is now Model Context Protocol compliant via Lemnisk’s external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations.

“The exploding AI landscape demands foundational changes in how enterprises understand and engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI,” said Subra Krishnan, chief executive officer of Lemnisk. “Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalise at scale, and show up for customers in the exact moments that drive loyalty and growth”.

These AI-native capabilities are now generally available to all Lemnisk customers.