Marico has strategically expanded its presence in direct-to-consumer segment by adopting a partnership model, acquiring emerging brands like Beardo (2017), Just Herbs (2021), True Elements (2022), and Plix (2023) across foods and premium personal care categories.
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ICICI Securities Report
We expect Marico Ltd. to deliver revenue / Ebitda / PAT CAGR of 11/14/11 (%) over FY25- 27E. In our view, Marico could deliver double-digit revenue growth over medium term through consistent outperformance vs peers driven by-
market share gains in core India portfolios,
accelerated growth in foods and premium personal care, and
double-digit constant currency growth in international business.
We also expect operating margin to improve in medium term with moderation in raw material inflation, leverage benefits and premiumisation of the portfolio.
We maintain Add with a DCF-based target price of Rs 740. At our target price, the stock will trade at 47x P/E multiple for Mar’27E.
Key downside risks: Higher-than-expected inflation in copra prices, execution misses and risks associated with leadership changes.
Upside risk: Better-thanexpected performance in D2C brands and faster-than-expected recovery in core categories.
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