Amazon Launches Diagnostic Services In Six Cities

Amazon has officially launched Amazon Diagnostics, its inaugural at-home lab testing service in India, marking its first global foray into the diagnostics sector. This initiative underscores the platform's evolving vision to deliver a comprehensive and integrated healthcare ecosystem.

Through the Amazon app, users can book from over 800 diagnostic tests, schedule appointments, and receive digital reports within six hours for routine tests. A key differentiator is the promise of doorstep sample collection within 60 minutes, addressing a critical pain point in the existing diagnostics landscape, which is characterised by long wait times and accessibility gaps.

This ambitious undertaking is powered by a strategic partnership with Orange Health Labs, a diagnostics provider known for its full-stack lab operations with a strong focus on responsive, reliable service delivery. The service will initially be available across six major Indian cities—Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad—covering a network of over 450 pincodes.

This expansion is a "significant step forward in making healthcare more accessible, reliable and convenient", said Jayaramakrishnan Balasubramanian, category leader for Amazon Medical. He emphasised the synergy between Orange Health's accredited diagnostic excellence and Amazon's renowned operational expertise, ensuring a high-quality, efficient, and trustworthy service.

The partnership with Amazon validates Orange Health's commitment to reliability and aims to continually elevate the diagnostic experience for Indian consumers, said Dhruv Gupta, co-founder of Orange Health Labs.

While Amazon's entry promises enhanced consumer convenience, it introduces a significant new competitive dynamic for established Indian diagnostic players. The scale and logistical capabilities that Amazon brings to the market could pose a negative challenge for companies like Dr. Lal PathLabs, Metropolis Healthcare, and Vijaya Diagnostics. These incumbents may face increased pressure on pricing, market share, and the need to rapidly innovate their own service delivery models to compete with Amazon's convenience-focused approach.