'The Winds Of Change Are Here': Gautam Adani On New Edition Of 'Hum Karke Dikhate Hain' Campaign

The Adani Group on Thursday unveiled a new chapter under its "Hum Karke Dikhate Hain" campaign following the success of its previous edition.

The launch of the latest edition of the campaign is marked by its inaugural film "Pehle Pankha Phir Bijli" (First Fan, Then Electricity).

Developed by Ogilvy India, the film, the clip of which is shared by Adani Group Chairman Gautam Adani on X, narrates the story of "a young boy who, against all odds and facing ridicule, believes a fan can bring electricity to his village. His steadfast faith is rewarded when he witnesses a majestic Adani wind turbine generator powering and illuminating his entire village with clean energy."

The multi-media and multi-platform campaign goes beyond the conventional corporate strategy of emphasising statistics and figures to focus on inspiring human-interest stories, said the company in a statement.

"These narratives showcase the profound, positive impact of Adani's infrastructure projects on the lives of millions of Indians," it added.

"This campaign truly embodies the essence of the Adani Group. While we are acknowledged for our size, speed and scale, what distinguishes this initiative is its power to touch hearts. It reflects our unwavering commitment to harnessing infrastructure as a catalyst for meaningful change. By emphasizing the human stories behind our businesses, we aim to create deep emotional connections and underscore our dedication to driving positive change in the lives of millions of Indians," said Pranav Adani, Director, Adani Enterprises.