Close To Half Indian Enterprises Use Generative AI, But Budget Still Sparse

Close to half of Indian enterprises are actively deploying artificial intelligence, with 47% of firms disclosing that they have had many use cases for generative AI, currently in production, according to a joint report by the Confederation of Indian Industry and Ernst & Young.

Despite the increased adoption of AI, investment enthusiasm was still seen to be relatively muted, with over 95% of firms keeping AI and machine learning budgets below 20% of the overall IT spending.

"...nearly half of Indian enterprises (47%) now have multiple Generative AI use cases live, while 23% are in pilot stage - marking a decisive shift from pilots to performance. Indian enterprises are demonstrating strong confidence by embedding AI into core business workflows to deliver measurable results. Notably, 76% of business leaders believe that GenAI will have a significant business impact, and 63% feel ready to leverage it effectively," the report noted.

'The AIdea of India: Outlook 2026' report is based on a survey of 200 Indian organisations, spanning over 20 industries, including government bodies, public sector undertakings, startups, global capability centres and Indian arms of multinational corporations. Responses were collected from C-suite executives and senior leaders.

As many as 91% of decision-makers identified rapid deployment as the single most important factor in their buy-versus-build strategies for AI.

Over the next 12 months, investments are expected to concentrate on operations (63%), customer service (54%), and marketing (33%), reflecting a push towards embedding AI within functions that directly affect performance.

Despite growing optimism, spending on AI and ML remains relatively limited. Over 95% of organisations dedicate less than 20% of their IT budgets to AI, while just 4% exceed that mark, indicating that although confidence in AI's potential is strong, most companies continue to invest cautiously in large-scale AI transformation.

"There is a clear imbalance between conviction and commitment, which is becoming a defining factor in how quickly enterprises extract measurable returns from AI. As organisations operationalise AI, the question of return on investment has taken centre stage.

"...enterprises are moving away from measuring AI success purely through cost reduction and productivity metrics, toward a five-dimensional ROI model encompassing time saved, efficiency gains, business upside, strategic differentiation, and resilience," the report said.

Further, it revealed that Indian enterprises are increasingly co-innovating with startups and original equipment manufacturers.

Nearly 60% of organisations reported active engagement in such partnerships, moving away from in-house-only approaches to leverage external capabilities for agility and innovation. Hybrid deployment models dominate, with 78% of organisations adopting a blend of internal and external resources to accelerate execution.

In terms of workforce impact, the survey revealed a "new workforce pyramid", where 64% of enterprises report selective transformation of roles in standardised tasks.

However, this shift is coupled with persistent shortages of skilled AI talent, with 59% acknowledging this gap. While mid-office and innovation roles are expanding, enterprises are restructuring their operating models around AI, creating AI-first architectures, where humans collaborate closely with machines to optimise decision-making, speed, and precision.

(With PTI Inputs)