Reliance Retail Acquires Kelvinator To Expand Consumer Durables Business In India

Reliance Industries Ltd. said on Friday that its subsidiary Reliance Retail acquired home appliance brand Kelvinator in a move aimed at expanding its presence in India’s consumer durables market.

Reliance Retail Ventures Ltd. said the acquisition will help the company accelerate growth in the premium home appliances segment. It did not disclose financial details of the deal.

Kelvinator, known for its refrigerators, became a household name in India in the 1970s and 1980s. The brand was originally launched over a century ago and is recognised globally for introducing electric refrigeration for home use.

Reliance Retail said the integration of Kelvinator into its network would help deliver high-quality appliances to households across India. The company said the move supports its aim of offering more choices to Indian consumers and expanding access to aspirational products.

“Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,” said Isha M Ambani, Executive Director of Reliance Retail Ventures Ltd. “The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers.”

The company said Kelvinator would benefit from Reliance Retail’s large-scale distribution network and service capabilities.

The announcement comes ahead of Reliance Industries’ first-quarter earnings report scheduled later on Friday. The company will report results along with its telecom arm Reliance Jio Infocomm Ltd and retail unit Reliance Retail Ventures Ltd.

Revenue for Reliance Retail is projected to fall 4% sequentially to Rs 85,111 crore from Rs 88,637 crore in the previous quarter, while Ebitda may decline 1% to Rs 6,652 crore. The segment is expected to show stable year-on-year growth due to continued store additions and increased footfall, although the quarterly decline is likely due to a high base effect.