PVR Inox Rolls Out 'India's First Luxury Dine-In Cinema', Ties Up With Nine F&B Brands

PVR Inox Ltd. launched what it called "India's first luxury dine-in cinema", offering moviegoers fine-dining services within the theatre, according to a press release from the company on Wednesday.

Established in an eight-screen multiplex inside M5 ECity Mall, Bengaluru, patrons can choose from a wide variety of gourmet food and beverages to eat without having to leave the screening room.

"This format transforms the cinema into a lifestyle destination, giving audiences the freedom to enjoy chef-curated meals in-seat, without stepping out of the auditorium or even purchasing a movie ticket," the release said.

The dining options consists of nine food & beverage brands which include 'Crosta' which serves artisanal pizzas and baked goods, 'Cine Café' for coffees, teas, and bite-sized refreshments in a café-style environment, 'Dine-In' which has in-seat gourmet meals with films, 'Steamestry' for steamed dishes like Asian dim sums and 'Wokstar' for stir-fried Asian street food.

Other brands include, 'In-Between' for wraps, burgers, sandwiches, and bowls, 'Frytopia' for fried food, 'Dogfather' for hot dogs and 'Local Street' for regional cuisine.

The multiplex will also have lounge-style foyers with café-like seating for patrons to wait for their movies to start, according to the aforementioned press release.

It additionally features gaming zones and interactive virtual reality/augmented reality stations as a part of its 'Youthification' approach.

"At the heart of this property is Youthification, PVR INOX’s future-ready approach for young, digital-first audiences who seek more than just films. This concept brings together gaming zones, kids-first formats, lounge-style foyers, and curated food experiences," the release added.

Shares of PVR Inox closed 0.17% lower at Rs 1,091.30 apiece on the NSE, compared to a 0.25% fall in the benchmark Nifty. The stock has fallen 31.96% in the last 12 months and 16.37% on a year-to-date basis.

Out of 22 analysts tracking the company, 15 have a 'buy' rating on the stock, five recommend 'hold' and two suggest 'sell', according to Bloomberg data. The average of 12-month analysts' price target implies a potential upside of 15.7%.