Paytm Partners With Perplexity To Integrate AI-Powered Search

Paytm operator One97 Communications Ltd. has partnered with AI firm Perplexity to integrate artificial intelligence on its platform. 

With the partnership, Paytm will integrate AI-powered search in the Paytm app, enabling users to ask everyday questions, explore topics in their local language, and make informed financial decisions. 

“Perplexity is the world’s first answer engine that delivers fast, clear responses with trusted sources in real time. This collaboration marks a major step toward integrating AI-driven intelligence into mobile payments, enabling users to get real-time financial assistance within the Paytm app,” the company said in a press release. 

AI is transforming the way people access information and make decisions, said Paytm Founder and Chief Executive Officer Vijay Shekhar Sharma. "With Perplexity, we are bringing the power of AI to millions of Indian consumers, making knowledge and financial services more seamless and accessible.”

As India's digital economy grows, the need for instant and reliable information to support informed decision-making is increasing — whether in managing finances, exploring market trends, or making daily choices. Paytm is addressing this by integrating AI-powered search in the Paytm app. This innovation enhances digital literacy and reinforces Paytm’s commitment to driving technological advancements for a smarter, AI-driven India, the company said. 

Aravind Srinivas, CEO and co-founder, Perplexity said, “We are thrilled to partner with Paytm, a pioneer and innovator in India’s mobile payment revolution. Our AI powered search technology will help bring real-time, trusted answers to millions, enabling them to make informed decisions effortlessly. This collaboration is a step towards a future, where AI enhances everyday interactions and digital experiences for all.”

The Paytm-Perplexity partnership showcases how AI can empower millions by making information and financial services easily accessible. This collaboration aligns with Paytm’s broader vision of leveraging technology to drive inclusion and innovation, making AI an integral part of everyday life in India, the company said in the release.