Nivea India 'Most Trusted Skincare Brand' For 5th Consecutive Year, Says Brand Trust Report

Nivea India Pvt. was named the 'Most Trusted Skincare Brand' in TRA’s Brand Trust Report 2025. The company has held this position for the fifth consecutive year.

“A brand’s performance in TRA’s Most Trusted Brands is a direct reflection of consumer sentiment, representing their instinctive response to unaided brand trust attributes. NIVEA India Pvt Ltd. being ranked as the Most Trusted Skincare Brand for the fifth consecutive year is a rare and remarkable accomplishment. It signifies the brand’s enduring engagement and consistent delivery on consumer expectations. Trust holds paramount importance in the skincare category, particularly because these products are applied directly to the face, where safety and efficacy are most personal," N. Chandramouli, CEO, TRA Research, added.

The 14th edition of TRA’s Brand Trust Report, conducted across 16 cities with inputs from over 2,500 peer- influencers, evaluated consumer perceptions across a wide array of categories. In the skincare category, a total of 12 brands were assessed, with NIVEA India Pvt. emerging at the top.

“Trust forms the foundation of every product we craft, and this acknowledgment from Indian consumers is the truest reflection of our purpose- to care beyond skin. Being recognized as the Most Trusted Skincare Brand for the fifth year in a row is an honor that we deeply cherish,” Geetika Mehta, managing director of NIVEA India Pvt., said.

Nivea India has a comprehensive portfolio spanning body lotions, skin creams, lip care, sun protection, body washes, deodorants, and men’s grooming essentials.

(With PTI inputs)