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Falling Rural Consumption To Slow Down FMCG Industry Growth, Says Nielsen

Growth in rural consumption slowed in the last nine months, says Nielsen India.

Sharleen Dsouza
Walmart Inc. Best Price Modern Wholesale store in Hyderabad, India. ( Photographer: Dhiraj Singh/Bloomberg)

Growth for consumer goods industry has declined after rising for two straight quarters, Nielsen India said, predicting a slower pace of increase through 2019 because of weakening rural consumption.

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