Apple India Shipments Grew 25% In March 2025 Quarter, Vivo Leads Smartphone Market: Report

Apple's iPhone supplies in India grew 25% year-on-year in March quarter 2025, capturing 8% market share, a CyberMedia Research report said on Monday. Chinese smartphone company Vivo led the overall smartphone market in India with 20% share followed by Korean smartphone major Samsung with 18% share in January-March 2025.

Xiaomi was at the third place with 13% market share. Its share declined 37% year-on-year-- the sharpest among the top five, reflecting challenges in both affordable and value-for-money smartphone portfolios, the report said.

Apple posted 25% growth year-on-year, and captured an 8% market share, driven by strong demand for premium smartphones and a broader retail presence in India.

"The iPhone 16 series, including the iPhone 16e, significantly contributed to this growth, with Apple’s market share in the superpremium segment (Rs 50,000 – Rs 1 lakh) rising 28% year-on-year and the uber-premium segment (over Rs 1 lakh) up 15% year-on-year," the report said.

Oppo smartphone supplies increased 8% year-on-year to reach 12% market share. Motorola recorded 53% year-on-year growth.

CyberMedia Research India mobile handset market review report for the quarter estimates that 5G smartphone supplies in India accounted for 86% of the overall market in the quarter, marking a 14% year-on-year increase.

"5G smartphones priced between Rs 8,000 and Rs 13,000 recorded over 100% year-on-year growth, reflecting surging demand for affordable 5G access," the report said.

Vivo led the 5G smartphone market with a 21% market share, followed by Samsung at 19%.

In the feature phone segment, Chinese mobile phone itel led the market with 41% share during the quarter despite 6% year-on-year decline. It was followed by home-grown mobile phone maker Lava which recorded 14% year-on-year decline.

HMD, known for selling Nokia phones, clocked 19% share despite a 6% decline in supplies.

MediaTek dominated India's smartphone chipset market with 46% market share. Qualcomm led the premium smartphone segment (above Rs 25,000) with a 35% share.