- The bill order of food and drinks included GST, VAT and cow cess, totalling to Rs 3,262
- Cow cess is a 20% surcharge on VAT for liquor in Rajasthan since 2018
- The revenue collected from cow cess is mainly used for establishing and maintaining cow shelters
A bar bill featuring an unexpected 'Cow Cess' tax on liquor has gone viral. A customer was recently charged 20% extra called as "cow cess" on the value-added tax (VAT) for beer at a bar in Jodhpur. At Geoffrey's bar in Jodhpur's Park Plaza, the customer's order of corn fritters and six beers totalled Rs 2,650. After adding GST, VAT, and the 20% cow cess, the bill rose to Rs 3,262.
In a post on X, a user Piyush Rai, shared the bill saying, "This is in Jodhpur, Rajasthan. Liquor bill: Cow cess @ 20%". Many social media users questioned the surcharge, but officials clarified that this was not a new move.
This is in Jodhpur, Rajasthan
September 30, 2025
Liquor bill: Cow cess @ 20% pic.twitter.com/cMczMm14iIIn a series of tweets, the user later added, "The irony is the Jaipur-Jodhpur highway which is littered with cattle loitering on the road making it extremely dangerous for commuters. Rajasthan govt is barely doing anything for the rehabilitation of cattle/cows." [sic]
The irony is the Jaipur-Jodhpur highway which is littered with cattle loitering on the road making it extremely dangerous for commuters. Rajasthan govt is barely doing anything for the rehabilitation of cattle/cows.
September 30, 2025AdvertisementNetizens haven't minced words, slamming the tax and raising doubts about its true purpose and destination.
Vizhpuneet exclaimed that every drinker is being forced to pay for "cow politics." He said, "20% cow cess on liquor in Rajasthan means every drinker is forced to fund the government's cow politics. Public's money is drained for animal welfare PR while lack of transparency & mismanagement persist. Is anyone tracking where this cess actually goes?" [sic]
Nitin Kaushik said he's in favour of animal welfare but can't understand why separate levies are needed if regular taxes already exist. If specific causes keep getting fresh "cesses", he joked, “abolish existing taxes and invent a new fee for everything!”
AdvertisementVijay accused the government of using the cow cess to fund political interests, insisting tenders end up with party insiders while the real work at cow shelters hardly happens. Rajendra Kaushik said the public is made a “fool first, and then a cow afterwards.”
However, there were some netizens who also reminded that this "cow cess" is in place since 2018.
20% cow cess on liquor in Rajasthan means every drinker is forced to fund the government's cow politics. Public's money is drained for animal welfare PR while lack of transparency & mismanagement persist. Is anyone tracking where this cess actually goes?
October 1, 2025 As much I want the welfare of cows (or all animals for the matter), I don't understand the concept of cow cess.
October 1, 2025
Does the goverment lack funds to take care of it on their own, what are taxes paid for?
If you can't take care of the country from direct and indirect taxes, then…And this money is going to fund political parties on the name of cow tax. On the paper there will be some tender but contract will be given to party member...and on ground zero work...pure loot by this gov.
October 1, 2025AdvertisementFirst make public as fool and then make them as cow after wards
October 1, 2025
COW cess !!!The hotel's manager, Nikhil Prem, told NDTV, "This government notification has been there since 2018. Every time we charge 20% VAT, we charge a 20% cow cess on the VAT amount, which would work out in this case to about 24%. This is only for beer and liquor. Most hotels simply call it a surcharge, but we mention a cow cess. We deposit this money as a cow conservation and propagation cess on government portals."
What Is Cow Cess
Cow cess is a special levy imposed by Rajasthan and some others to generate funds specifically for the welfare, conservation, and protection of cows. The revenue collected from this cess is mainly used for establishing and maintaining cow shelters (gaushalas), providing veterinary care, feeding stray cattle, and supporting related infrastructure.
The surcharge was first introduced in 2018 by the Vasundhara Raje government under the Rajasthan Value Added Tax Act, 2003. Initially set at 10%, it was increased to 20% on all categories of liquor viz foreign, Indian-made, country, and beer — to support cow shelters. The policy was continued under the subsequent Congress government led by Ashok Gehlot.
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