Micro, small, and medium enterprises in Tier II and III cities have recorded an average of 20% revenue increase following integration with the Open Network for Digital Commerce, according to a report from payment solution company Easy Pay.
Data from Easy Pay highlights growth patterns among businesses that joined the platform through the company's onboarding services. Rajasthan, Gujarat and Maharashtra were the top three states with maximum number of MSMEs onboarding onto the ONDC platform.
In the past year, Easy Pay has witnessed an increase in MSME onboarding onto the ONDC platform and is on track to integrate over 1,00,000 businesses by FY 2026-27.
"Our mission is simple – to make digital commerce truly inclusive," said Nilay Patel, founder and managing director of Easy Pay. "We believe that every MSME, no matter how small or remote, should have equal access to the tools and opportunities of the digital economy. ONDC is a game-changer in that journey."
The impact of ONDC integration shows across smaller cities. As per Easy Pay, a jewellery store in Pune city reported a doubling of orders and income within months of onboarding. In another case, a chips seller from Rajasthan set an ONDC record by selling 1,200 packets within an hour during a city campaign.
Easy Pay's approach to MSME enablement includes door-to-door outreach through field agents, vernacular workshops for businesses, on-demand digital support, and solution suite with storefront creation, payment integration, capital access, and analytics. This approach works in Tier II and Tier III towns, where technology adoption faces cultural and infrastructural challenges.
Easy Pay aims to expand rural and semi-urban reach and onboard 50,000 MSMEs by the end of FY 2025-26. The company continues to scale, making digital commerce accessible for businesses across India.
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