- Elon Musk announced Grok Imagine will have relaxed content rules like R-rated movies
- Grok Imagine creates 10-second 720p videos and images from text prompts using AI
- Users expressed concern over Grok’s lax controls and past controversies
Billionaire Elon Musk made a post on his social media platform X, talking about how the Grok Imagine AI assistant would have more relaxed content restrictions akin to that of an 'R-rated' movie which is expected to allow users to generate more adult-oriented content.
Grok Imagine is xAI's AI-powered image and video generation platform geared towards creating 10-second, 720p resolution videos and images from text prompts, similar to Google Gemini's Nano Banana AI media generator.
Netizens, however, were sceptical of this feature, pointing to the various controversies and legal troubles Grok has faced due to its lax guardrails on its image generation features. A user also pointed out that Grok Imagine is not subject to the same accountability and regulation as R-rated movies.
ALSO READ: MeitY Flags Grok AI Misuse To Create Sexually Explicit Content, Issues 72-Hour Ultimatum To X
Grok AI's 'Spicy Mode' available to premium subscribers came under fire from the Indian government and the European Union for generating obscene and sexually-explicit deepfake content of users, especially women using their likeness without their consent.
The Ministry of Electronics and Information Technology (MeitY) wrote to 'X' in early 2026, flagging serious lapses in statutory due diligence under the IT Act and IT Rules.
In its formal notice, the government expressed concern over the rapid misuse of Grok AI for generating and circulating obscene, sexually explicit and derogatory content.
This misuse of the AI tool is particularly impacting women and children, and counts as a serious violation of dignity, privacy and digital safety, it added.
The European Commission also pulled up Grok for allowing its users to abuse the image generation feature to make and circulate non-consensual explicit images of others as well as explicit content with people resembling children.
"Grok is now offering a 'spicy mode' showing explicit sexual content with some output generated with childlike images. This is not spicy. This is illegal. This is appalling," EU digital affairs spokesman Thomas Regnier told reporters.
ALSO READ: 'No Place In Europe': EU Tightens Stance Against Musk's Grok AI Over Sexually Explicit Images
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