Apple Event 2025 Highlights: iPhone 17 Starts At $799; iPhone Air, 17 Pro, Pro Max Now Available Sept. 19

Here are the main highlights of today's launch event:

• iPhones Ship Sept. 19: New iPhone 17 lineup, Apple Watches, and AirPods Pro 3 will hit shelves and start shipping from September 19.

• iPhone 17 Air Debuts: Thinnest and lightest iPhone yet with a titanium body, starting at $999.

• iPhone 17: Entry-level model still priced at $799; gets bigger display with higher refresh rate and upgraded camera, while keeping overall size unchanged.

• iPhone 17 Pro: Sees a $100 price hike to $1,099; now starts with 256GB storage instead of 128GB.

• iPhone 17 Pro Max: Price unchanged at $1,199; Apple adds a new 2TB storage option.

• AirPods Pro 3: Costing $249, they offer improved audio, better noise cancellation, and a standout feature — real-time translation of conversations.

• Apple Watch Series 11: New health feature uses machine learning to flag high blood pressure risk.

• iOS 26 Release: Rolls out as a free update on Monday.

With this, NDTV Profit ends its coverage of the 'awe-dropping' Apple event. Goodnight, folks!

The iPhone 17 Pro models come in two sizes — 6.3 inches and 6.9 inches — maintaining Apple's distinction between the Pro and Pro Max variants. Both feature Super Retina XDR OLED panels, with peak outdoor brightness now boosted to 3,000 nits, up from 2,000 nits on the iPhone 16 Pro series. Apple also claims outdoor contrast has doubled for better visibility.

For durability, the new Ceramic Shield 2 covers both the front and, for the first time, the back of the devices. Apple says this upgraded material delivers three times more scratch resistance and four times better crack resistance than the previous back glass. The displays continue to support ProMotion refresh rates of up to 120Hz and Always-On functionality.

Apple's iPhone 17 is powered by the A19 chipset and comes with Apple Intelligence. With iOS 26, it gets the visual intelligence, live-translation and the ceramic shield 2 display.

Share price of Apple Inc. was down 1.28% to $234.84, as of 11:53 IST.

Check out the iPhone 17 series prices:

• iPhone 17 Price: from $799.

• iPhone 17 Air Price: from $999.

• iPhone 17 Pro Price: from $1,099.

• iPhone 17 Pro Max Price: from $1,199.