Myntra Launches 30-Minute Quick Delivery With M-Now
Starting with Bengaluru, Myntra aims to scale the service in other cities, including Mumbai, Delhi and Pune, in the coming months.
Online fashion portal Myntra has introduced 30-minute delivery with M-Now, bringing the quick commerce race to the fashion segment.
The quick delivery option is already applicable across a collection of 10,000 styles across fashion, beauty, accessories and home. The delivery feature is slated to be scaled to over 1 lakh styles in the next three–four months, the company said in a statement on Thursday.
M-Now will enable brands across the spectrum to have their products reach customer doorsteps much faster while continuing to offer Myntra's differentiated experience throughout the shopping journey, and eliminating the need for customers to wait for longer to get their hands on their favourite brands, it said.
Starting with Bengaluru, Myntra aims to scale the service in other cities, including Mumbai, Delhi and Pune, in the coming months.
"Together with the brands, M-Now will play a transformative role in advancing our collective mission to expand fashion possibilities and reshape India's lifestyle shopping experience," Chief Executive Officer Nandita Sinha said. "This is just the beginning, and as we advance in our M-Now journey, Myntra will continue to sharpen the offering on multiple fronts, including selection and the speed promise."
The company has also piloted the service and received an "overwhelming customer response" to the offerings from numerous brands, including high-value styles, it said.
Myntra will offer nuanced fashion selections unique to a particular area while providing an experience at a hyper-local level. With tech-based capabilities for real-time order management and capacity enhancement, the company will ensure consistent order fulfilment.
With M-Now, the platform aims to cater to the needs of GenZ. "GenZ has been at the front and centre of shaping fashion choices in the country and with D2C brands catering to the evolved preferences of the trendsetters, M-Now will bring the two closer catering to their unplanned immediate fashion needs."
