Australian Open 2025: Infosys, Tennis Australia Launch Gen AI-Packed Innovations To Fuel Fan Engagement

For tennis lovers, a touch of technology is about to bring a more immersive sporting experience at the Australian Open. Tech major Infosys, in partnership with Tennis Australia, has unveiled a suite of artificial intelligence-driven features and platforms for Australian Open 2025. 

These innovations, powered by Infosys Topaz—an AI-first suite of offerings using generative AI—promise to create an immersive experience for tennis fans, redefine engagement, and expand the boundaries of digital interactivity in tennis.

The world’s first generative AI-powered tennis league, Beyond Tennis is a fan-driven digital experience that will allow users to connect with virtual tennis players, train their teams, and compete in AI-generated tournaments all year round. Fans will interact with 16 AI-crafted virtual players spread across eight teams. The league aims to enhance the sport’s affinity among younger Gen Z audiences while ensuring their safety in digital environments.

The Infosys Fan Zone at Melbourne Park will introduce a new VR AI Stadium where fans can create unique virtual courts. Using a generative AI speech-to-image feature, fans can step onto a galaxy- or nature-inspired court, or even a 1970s-themed court, and play a game of tennis.

Australian Open 2025 will feature AI commentary in the Infosys Match Centre on AO digital properties, on the website and the app. Using large language models, AI commentary will provide byte-sized insights at every match moment.

Infosys is also helping the Australian Open with AI, video analytics, and machine learning tools. Using the AI Videos feature, players and coaches continue to get access to post-match reviews and pre-game advance video analysis. The AI Shot of the Day helps AO’s media team meet growing digital content demands, enabling rapid creation and sharing of social media-ready clips to feature captivating moments on court.

Infosys has been at the forefront when it comes to rolling out various technological improvements at the Australian Open over the years. Explaining this, Andrew Groth, executive vice president, Asia Pacific, Infosys, said, “Each year at the Australian Open, we have pushed the boundaries of technology to fuel fan engagement and player performance. Infosys is proud to bring the latest generative AI innovations to court, from the fan-driven Beyond Tennis league to AI-amplified VR experiences.”